Airlines are now pulling all stops to get your business. They are coming up with creative marketing campaigns to get your business and create some buzz.
A few weeks ago we had Ryanair announce that they were considering charging passengers for using restrooms on their planes. It definitely got people talking. In the end it turned out that it was a ‘joke’ and Ryanair launched a competition via their website offering people 1000 euros for the most creative ‘extra charge.’ So far people have suggested charging for toilet paper and charging people for the luxury of reading safety cards.
Another Irish airline Aer Lingus created some buzz about it’s no hidden extras by offering 999 people two free flights if they were willing to bare all. Another sign of the times they promoted this via Twitter and Facebook on a first come, first served basis. Over 2000 people registered.
Asian carrier AirAsia have launched So You Wanna be a Pilot? campaign. They are offering a wannabe pilot the chance to work for them. All you have to do is log onto their blog and write about why you should be given the opportunity to work for them. The aim of these campaigns is to get people talking and this is what it is doing! Check out this blog entry! that talks about the Air Asia campaign.
Well it certainly got us talking! Mission accomplished airlines! I wonder what they will come up with next. Better keep my eye on the latest airline news!
